New Riders
METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once a year because they have had…
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METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) A brilliant examination of superior thinking by a superior thinker Note: There are a few books that I re-read at least once year because they have had such…
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METASKILLS: Five Talents for the Robotic Age Marty Neumeier New Riders (2012) J. H. Flavell was probably the first to use the term metacognition when suggesting that it “refers to one’s knowledge concerning one’s own cognitive processes or anything related…
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Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
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THE BRAND FLIP: Why customers now run companies and how to profit from it Marty Neumeier New Riders (2015) The choice: companies “can leap into the future and possibly land on their feet” or wait to be run over by…
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In…
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Marty Neumeier on “The Rules of Genius, #15: Work to an appropriate structure”
Every design has its own order. The job of the genius is to discover it. The best approach is to start with a logical structure, then deviate from it according to your needs, your skills, and the particular demands of…
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