Neil Rackham
Ditch the Pitch: The Art of Improvised Persuasion Steve Yastrow SelectBooks (2014) Salesmanship “on the other side of complexity” Steve Yastrow has become convinced – and I agree – that the most effective communications are those that do NOT seem…
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Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their…
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Selling to Big Companies Jill Konrath Kaplan Publishing (2005) Actually, her advice applies to almost every sales situation Frankly, I began to read this book with some skepticism because I had already read dozens (hundreds?) of books about sales –…
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Most Valuable Business Insights: 16-20
After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best…
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