L. Frank Baum
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture Scott Belsky Portfolio/Penguin (October 2018) “It’s not about the start or finish, it’s about the journey in between.” Scott Belsky The “it” may…
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Marketing 4.0 Moving from Traditional to Digital Philip Kotler with Hermawan Kartajaya and Iwan Setiawan John Wiley & Sons (Dec ember 2016) How “convergence marketing” can create or increase demand among those whose preferences must be accommodated I have read…
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The Wisdom of Oz: Using Personal Accountability to Succeed in Everything You Do Roger Connors and Tom Smith Portfolio/The Penguin Group (2014) Most limits are self-imposed: How to unleash the power of personal accountability to overcome the obstacles to your…
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The Oz Principle: Getting Results Through Individual and Organizational Accountability Roger Connors, Tom Smith, and Caig Hickman Portfolio/Penguin Group (2004) Note: I recently re-read this book while formulating questions for an interview of its co-authors and found it even more…
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Squirrel Inc.: A Fable of Leadership through Storytelling Stephen Denning Josey-Bass/A Wiley Imprint (2004) Nuts R Us Think about it. Who are among the greatest storytellers throughout history? My own list includes Homer, Plato, Chaucer, Aesop, Jesus, Dante, Boccaccio, the…
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The Oz Principle: Getting Results Through Individual and Organizational Accountability Roger Connors, Tom Smith, and Caig Hickman Portfolio/Penguin Group (2004) Note: I recently re-read this book while formulating questions fir an interview of its co-authors and found it even more…
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