Kogan-Page
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy Anastasia Kārkliņa Gabriel Kogan Page (March 2024) How to understand and leverage the power of culture in brand marketing In Future Shock (1970), Alvin Toffler made this prediction: ” The illiterate of…
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Managing Organizational Change: A Practical Toolkit for Leaders Helen Campbell Kogan-Page (2014) How to lead effective organizational change: Concise, substantial, practical, and do-able discussions and recommendations Most organizational change initiatives either fail or fall far short of original expectations and…
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Essentialism: The Disciplined Pursuit of Less Greg Mckeown Crown Business/Imprint of Crown Publishing Group “Make everything as simple as possible but not simpler.” Albert Einstein As I began to read this book for the first time, I was again reminded…
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Essentialism: The Disciplined Pursuit of Less Greg McKeown Crown Business/Imprint of Crown Publishing Group “Make everything as simple as possible but not simpler.” Albert Einstein As I began to read this book for the first time, I was again reminded…
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Follow the Leader: The One Thing Great Leaders Have that Great Followers Want Emmanuel Gobillot Kogan Page (2013) Charisma can attract but cannot alone sustain great followership. This book’s subtitle caught my eye: “The one thing great leaders have that…
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Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention…
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The Better Mousetrap: Brand Invention in a Media Democracy Simon Pont Kogan Page (2012) “Reality is a collective hunch.” Lily Tomlin When I noted the subtitle of Simon Pont’s book, “Brand Invention in a Media of Democracy,” I immediately –…
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The Rebel Entrepreneur: Rewriting the Business Rule Book Jonathan Moules Kogan-Page (2012) How and why rebel entrepreneurs “create the real growth drivers of an economy” Rebels are iconoclasts, mavericks, outliers, etc. By nature, their thinking and initiatives are unconventional, unorthodox, and quite often disruptive…
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Kevin Murray is Chairman of the Public Relations Division of Chime Communications, a London-based international marketing services company. Chime’s PR Division is ranked number one in both the PR Week and Marketing magazine public relations league tables for the UK. He started his career as…
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The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand Erik du Plessis , with Nigel Hollis and Graham Page Kogan Page (2011) A travel guide and operations manual for exploration and management…
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