Infosys
Niraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
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Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar Harvard Business Review Press (2013) How and why downstream, customer-led activities and preferences will dominate the competitive landscape in the future Niraj Dawar offers an exceptionally thoughtful and thought-provoking examination…
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Bursting the CEO Bubble
Here is an excerpt from an article written by Hal Gregersen for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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