Grant McCracken: An interview by Bob Morris

Blogging on Business Update from Bob Morris (Week of 7/8/13)

July 14, 2013

I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever Jeff Fromm and Christie Garton The Buoyant Leader:…

Read More

Grant McCracken: An interview by Bob Morris

July 13, 2013

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…

Read More