Gary W. Loveman
Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business…
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Act Like a Scientist
Here is an excerpt from an article written by Stefan Thomke and Gary W. Loveman for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and…
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