Posts Tagged ‘GADGET GURU’

Marketing to Millennials: A book review by Bob Morris

Marketing to MillennialsMarketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm and Christie Garton
AMACOM (2013)

Why Millennials are probably the most powerful segment of buyers and influencers

There are three ways to define the term “millennials”:

o As an age group … READ MORE

bobmorris