Demand: Creating What People Love Before They Know They Want It
Demand: Creating What People Love Before They Know They wWant It Adrian J. Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and…
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The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J. Slywotsky with Karl Weber Crown Business (2007) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky. With all due…
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Creating Demand: The Secrets of Truly Magnetic Offers
How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…
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