Creating Customer Evangelists
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset Bill Lee Harvard Business Review Press (2012) Estimates vary but, on average, it costs about six times more to add a new customer than it does…
Read More
Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business…
Read More