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The Dragonfly Effect: A book review by Bob Morris

April 26, 2022

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) The “secret sauce” of a high-impact narrative In this book written with…

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John F. Dini: Part 1 of an interview by Bob Morris

November 2, 2014

John F. Dini is a consultant and coach to hundreds of business owners, CEOs and Presidents of companies with over 11,000 hours of delivering face-to-face, personal advice to entrepreneurs through The Alternative Board®. Dini is the author of three books…

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John F. Dini: Part 2 of an interview by Bob Morris

August 25, 2014

John F. Dini is a consultant and coach to hundreds of business owners, CEOs and Presidents of companies with over 11,000 hours of delivering face-to-face, personal advice to entrepreneurs through The Alternative Board®. Dini is the author of three books…

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Massively Open: A book review by Bob Morris

August 9, 2014

Massively Open: How Massive Open Online Courses Changed the World Jonan Donaldson, Eliane Agra, Mohammed Alshammari, Andrew Bailey, Daniel Bowdoin, Meghan Kendle, Lauren Nixon, and Lisa Wressel CreateSpace Independent Publishing Platform (2013) How and why MOOCs could “completely revolutionize what…

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Hooked: A book review by Bob Morris

August 4, 2014

Hooked: How to Build Habit-Forming Products Nir Eyal with Ryan Hoover CreateSpace Independent Publishing Platform (2013) How to manage consumers’ habits to your advantage Since the bazaars in antiquity, marketing’s objective has remained the same: create or increase demand for…

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MOOCs: A book review by Bob Morris

April 21, 2014

MOOCs: Opportunities, Impacts, and Challenges: Massive Open Online Courses in Colleges and Universities Michael Nanfito CreateSpace Independent Publishing Platform (2013) How and why MOOCs offer learning opportunities that, for millions of people, would otherwise be unavailable Early in his narrative,…

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The Dragonfly Effect Workbook: A book review by Bob Morris

April 10, 2014

The Dragonfly Effect Workbook: The Power of Stories Andy Smith, Barbara McCarthy, and Jennifer Aaker CreateSpace Independent Publishing Platform (2014) How to create or increase demand for whatever you offer with a social compaign that has accelerate, reach, and impact…

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Into the Future With MOOC’s

April 4, 2014

Here is a brief excerpt from an article written by Kevin Carey for The Chronicle of Higher Education (September 3, 2012). To read the complete article, check out others, and obtain subscription information, please click here. Photo credit: Michael Morgenstern…

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The Business of Belief: A book review by Bob Morris

August 24, 2013

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe Tom Asaker CreateSpace Independent Publishing Platform (2013) “The reason birds can fly and we can’t is simply because…

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Street Smart Disciplines of Successful People: A book review by Bob Morris

September 14, 2012

Street Smart Disciplines of Successful People: 7 Indispensable Disciplines for Breakout Business Success John A. Kuhn and Mark K. Mullins CreateSpace Independent Publishing Platform (2012) “Make everything as simple as possible but no simpler.”  Albert Einstein Einstein’s admonition stresses the…

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