Cisco Systems
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon, Brent Adamson, Pat Spenner, and Nick Toman Portfolio/Penguin Random House (September 2015) How re-writing the rules enables “the best companies to connect with current customers,…
Read MoreAward-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved…
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Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved…
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Here is an excerpt from another exceptionally well-written article written by Scott D. Anthony for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * *…
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Here is an excerpt from an article written by Boris Groysberg and Michael Slind for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * *…
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Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations Boris Groysberg and Michael Slind Harvard Business Review Press (2012) How and why organizational conversation can – and should – be a new source of organizational power The results…
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Joel A. Garfinkle is recognized as one of the top 50 executive coaches in North America. His valuable insights have been sought after by leaders in companies such as Google, Amazon, Hewlett-Packard, Gap, Starbucks, Deloitte, Cisco Systems, Oracle, Bank of America, Citibank, and Microsoft. He…
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The 2020 Workplace: How Innovative Companies, Attract, Develop, and Keep Tomorrow’s Employees Today Jeanne C. Meister and Karie Willyerd Harper Business/An imprint of HaroerCollins (2010) How and why the HR function has become so much more important than many (most?)…
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The Essential Advantage: How to Win with a Capabilities-Driven Strategy Paul Leinwand and Cesare Mainardi Harvard Business Review Press (2011) The strategic power of coherence According to Paul Leinwand and Cesare Mainardi in the first chapter, in order to achieve…
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Connecting everything: A conversation with Cisco’s Padmasree Warrior
Padmasree Warrior, Cisco’s chief technology and strategy officer, describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. Despite two decades of increasing connectivity between people and…
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