Burger King
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She initially cultivated her brand-building approaches through several high-level positions in advertising and…
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Secrets of the Superbosses
Here is an excerpt from an article written by Sydney Finkelstein for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts,…
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