B. Joseph Pine II

The Experience Economy: A book review by Bob Morris

November 29, 2019

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money B. Joseph Pine II and James H. Gilmore Harvard Business Review Press (October 2019) How and why time has become the currency of…

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The 7 Laws of Regenerative Enterprises

June 22, 2017

Here is an excerpt from an article written by Kim C. Korn and B. Joseph Pine II for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription…

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Captivology: A book review by Bob Morris

October 24, 2015

Captivology: The Science of Capturing People’s Attention Ben Parr Harper One/An Imprint of HarperCollins (March 2015) How and why captivation “triggers” affect our attention and awareness every day, often without our being aware of it There really is a science…

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The 7 Laws of Regenerative Enterprises

November 30, 2014

Here is an excerpt from an article written by Kim C. Korn and B. Joseph Pine II for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription…

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Beyond Mass Customization

June 3, 2011

Here is an excerpt from an article written by B. Joseph Pine II for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…

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