Alice’s adventures in Wonderland
New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization Larry Light and Joan Kiddon Pearson FT Press (2015) If someone asks you if your brand’s significance is global, local, or personal and your answer is “yes,” this…
Read More
Simon Pont is a writer, commentator and brand-builder. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention…
Read More