Adrian J. Slywotzky
Demand: Creating What People Love Before They Know They wWant It Adrian J. Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and…
Read MoreAdrian J. Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman. His published books include Value Migration: How to Think Several…
Read MoreAdrian J. Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman. His published books include Value Migration: How to Think Several Moves Ahead…
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