Adrian J. Slywotzky

Demand: A book review by Bob Morris

October 8, 2011

Demand: Creating What People Love Before They Know They wWant It Adrian J. Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and…

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Adrian J. Slywotzky, Part Two: An interview by Bob Morris

September 13, 2011

Adrian J. Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman. His published books include Value Migration: How to Think Several…

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Adrian J. Slywotzky, Part 1: An interview by Bob Morris

July 28, 2011

Adrian J. Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman. His published books include Value Migration: How to Think Several Moves Ahead…

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