Actionable Web Analytics: Using Data to Make Smart Business Decisions
As CEO of POSSIBLE, Shane Atchison leads the the digital agency’s long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on…
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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing Shane Atchison and Jason Burby McGraw-Hill (2015) How and why brilliant ideas well-executed in “the conditions that allow magic to happen” can achieve business objectives Those who…
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