a “built-in
Leadership BS: Fixing Workplaces and Careers One Truth at a Time Jeffrey Pfeffer HarperBusiness (September 2015) How to eliminate “too many leadership failures, too many career derailments, and too many toxic workplaces” In Jeffrey Pfeffer’s latest book, he shares his…
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Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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