Simon Sinek has a simple but powerful model for inspirational leadership — starting with a golden circle and the question: “Why?” His examples include Apple, Martin Luther King Jr. and the Wright brothers …
This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED‘s editors chose to feature it for you.
Simon Sinek · Leadership expert: He explores how leaders can inspire cooperation, trust and change. He’s the author of the classic Start With Why; his latest book is Leaders Eat Last.
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