Fall in Love with the Problem, Not the Solution: A book review by Bob Morris

Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
Uri Levine
Matt Holt Books/An Imprint of Ben Bella Books (January 2023)

“Make everything as simple as possible but no simpler.” Albert Einstein

Long ago, Thomas Edison observed, “I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.”

Uri Levine agrees: “I am an entrepreneur and a mentor. Over the past twenty years, I have started and worked on and with dozens of start-ups and have seen both successes and failures. I love building companies that change people’s lives for the better, and nearly always I start with the PROBLEM. If the problem is big and worth solving, then in my mind this is already an interesting company and a journey worth taking.”

He wrote this book in order to explain HOW. (Presumably you already understand the WHAT and WHY.) Here in a single source is just about all the information, insights, and counsel successful entrepreneurship requires.

Levine examines subjects such as these:

o The “trigger” for building a start-p: a problem worth solving
o The baseline of building a start-up: the journey of failing and failing fast
o A market perceptive about successful start-ups: total disruption
o The underlying method of “operating in phases”
o Fundraising and subsequent investor relations
o Workforce DNA development (e.g. firing and hiring)
o Knowing/understanding your customers
o Product Market Fit (PMF): How to get there
o Selecting the most appropriate business models and plans
o Creating demand for what you offer
o One aspect/option of growth: Going global and becoming a market leader
o The endgame of a start-up: the exit (when as well as dos and don’ts)

To repeat, Uri Levine’s handbook for entrepreneurs provides just about all the information, insights, and counsel needed to succeed. That said (again), here is some additional wisdom from Thomas Edison: “Vision without execution is hallucination.”

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