Here is an excerpt from an article written by Gaetano DiNardi for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please click here.

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As professionals around the world feel increasingly pressed for time, they’re giving up on things that matter to them. A recent HBR article noted that in surveys, most people “could name several activities, such as pursuing a hobby, that they’d like to have time for.”

This is more significant than it may sound, because it isn’t just individuals who are missing out. When people don’t have time for hobbies, businesses pay a price. Hobbies can make workers substantially better at their jobs. I know this from personal experience. I’ve always loved playing the guitar and composing. But just like workers everywhere, I can fall into the trap of feeling that I have no time to engage in it. As head of demand generation for Nextiva, I have enough on my plate to keep me busy around the clock. I can easily fall into the trap of the “72-hour workweek,” which takes into account time people spend connected to work on our phones outside of official work hours.

When I crash, there’s always the temptation to do something sedentary and mindless. It’s little surprise that watching TV is by far the most popular use of leisure time in the U.S. and tops the list elsewhere as well, including Germany and England.

But by spending time on music, I boost some of my most important workplace skills.

Creativity. To stand out and compete in today’s crowded and constantly changing business environment, organizations need new, innovative ideas that will rise above the noise. I’m tasked with constantly looking for new ways to attract attention from potential buyers. But coming up with a fully original idea can be difficult when your mind is filled with targets, metrics, and deadlines.

A creative hobby pulls you out of all that. Whether you’re a musician, artist, writer, or cook, you often start with a blank canvas in your mind. You simply think: What will I create that will evoke the emotion I’m going for?

It’s no surprise that by giving yourself this mental space, and focusing on feelings, you can reawaken your creativity. Neuroscientists have found that rational thought and emotions involve different parts of the brain. For the floodgates of creativity to open, both must be in play.

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Here is a direct link to the complete article.

Gaetano DiNardi is the Director of Demand Generation at Nextiva.