Why Management Ideas Matter

Here is a brief excerpt from a brilliant article by posted by Des Dearlove and Stuart Crainer. It is featured at the Thinkers50 website. To read the complete article and check out the wealth of resources, please click here.

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Who is the most influential living management thinker?

That is the question that the Thinkers50, the biennial global ranking of management thinkers, seeks to answer. But does the ranking or the ideas it celebrates really matter?

It’s a fair question.  In an age of awards overkill, it is tempting to see the ranking as just another example of hubris in the business world. All the more galling when many businesses are struggling.

But, celebrating the very best new thinking in management matters for three reasons.

First, ideas are important. They have the power to change the world.  Think of Copernicus, Socrates, Aristotle, Newton, Galileo, or Einstein. Think of Charles Darwin, the ultimate disruptive innovator.   Ideas define our humanity. They shape the way we think and see our place in the universe.

Equally, in the business world, too, ideas matter — from Steve Jobs to Tim Berners-Lee; and Google to Facebook — new thinkers and new ideas challenge and redefine how we work and live.  An idea can change an entire industry and ideas, from kaizen to the balanced scorecard, continually transform the way we work and lead our businesses.

Second, management matters. It has become fashionable in some places to mock management. Ask someone in the UK what is wrong with the National Health Service, for example, and you are likely to be told that there are too many managers and management consultants and not enough doctors and nurses.  Managers are the fall guys, the scapegoats for organizational excesses, failures and inefficiencies.

Yet, the reality is that management gets things done. The moment you move beyond one or two people working together then some form of management is required. There is nothing new in this. From Alexander the Great to the modern day, the elements of management – from organizational behavior to supply chain management — have made the difference between success and failure.

Just because management has always been with us, it is easy, too, to dismiss the progress that has been made in the last century. Management is often seen as a poor man’s science. (Not so long ago economics suffered a similar fate.) Critics lampoon the latest management buzzwords, labeling them as pretentious and shallow. In truth, though, management has made big strides.

A hundred years ago, we were in the thrall of scientific management. Had there been a Thinkers50 in the early twentieth century, it would have been dominated by one name — Frederick Winslow Taylor. We have moved on since then. One of the achievements of management in the last 20 years is the recognition that management is a fundamentally human activity. It is as much an art as a science.

It is easy to underestimate the influence of management ideas in that process. Notions such as empowerment, championed in the 1980s, and emotional intelligence in the 1990s seem self-evident now. But we have come a long way from Scientific Management and using a stopwatch to manage performance.  Ideas like Howard Gardner’s Multiple Intelligence Theory laid the foundations for that.

Or consider the influence of Clayton Christensen, who tops the Thinkers50 ranking. Christensen’s influence on the business world has been profound. In The Innovator’s Dilemma, he looked at why companies struggle to deal with radical innovation in their markets. The book introduced the idea of disruptive technologies and disruptive innovation to a generation of managers.

Some ideas make us reappraise what we thought we already knew. Until very recently, for example, most managers were (and many still are) convinced that fear and greed were the two primary levers for motivating people.  But Dan Pink’s recent book, Drive: The Surprising Truth About What Motivates Us tackles the perennial subject of motivation, and argues that we need to abandon the ineffectual carrot and stick approach, and the importance of doing something we love for a career.

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Dearlove and Crainer

Des Dearlove and Stuart Crainer (http://www.crainerdearlove.com/) are the founders and directors of the Thinkers50. They are adjunct professors at IE Business School. Stuart is editor of Business Strategy Review. Des is an associate fellow of Oxford University’s Saïd Business School.


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