To Become More Adaptable, Take a Lesson from Biology

SagarinHere is an excerpt from an article written by Rafe Sagarin for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.

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Remember when Apple’s stock traded at $7 a share? I do, because that’s when I sold my shares. Tech experts’ sage predictions had convinced me that the Mac would never make a dent in the PC market. As it turned out, the Mac didn’t need to make a dent, because Apple mutated its cute computer DNA into cute music players and phones that fit massive unfilled niches. Yet even the genius architect of this turnaround made faulty predictions sometimes. Remember the invention Steve Jobs said was going to be “bigger than the PC”? You may have seen a mall cop riding one recently.

Even the best of us are horrible at predicting the future. That’s too bad, because our world is full of risk that we’d love to avoid and opportunity that we’d love to seize.

Fortunately, there’s a rich source of lessons on how to thrive in an unpredictable world, and it has been cranking out success stories for 3.5 billion years. It’s called biology.

All of Earth’s successful organisms have thrived without analyzing past crises or trying to predict the next one. They haven’t held “planning exercises” or created “predictive frameworks.” Instead, they’ve adapted. Adaptability is the power to detect and respond to change in the world, no matter how surprising or inconvenient it may be.

While there’s much chatter in the management world about the need to be adaptable, only a few creative companies and innovative managers have probed the natural world for its adaptability secrets. But when they have, they’ve been remarkably successful. A study of nature offers straightforward guidance through four key practices of adaptable systems.

[Here’s the first key practice.]

Decentralization. The most successful biological organisms are structured or organized in such a way as to eschew centralized control in favor of allowing multiple agents to independently sense and quickly respond to change. An octopus, despite its surprisingly intelligent brain, doesn’t order each arm to change a certain color when it needs to hide quickly. Rather, individual skin cells across its body sense and respond to change and give the octopus a collective camouflage.

CEOs and shareholders needn’t fear this kind of organization. The independent sensors of adaptable organisms are not anarchists. They rely on the resources and follow the overall direction that the body gives them. But decentralized organization yields faster, cheaper, and more effective solutions to complex problems — think Wikipedia versus Encyclopedia Britannica, DARPA Grand Challenges versus Department of Defense single-source contracts, or Google Flu Trends (which uses the power of billions of users independently searching for flu-related terms on Google to identify flu outbreaks) versus the U.S. Centers for Disease Control and Prevention flu reports (which can give you the same results, two weeks later).

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To read the complete article, please click here.

Rafe Sagarin is a research scientist and ecologist at the University of Arizona. He is the author of Learning From the Octopus: How Secrets from Nature Can Help Us Fight Terrorist Attacks, Natural Disasters, and Disease and other books.

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