Michael E. Raynor is a director at Deloitte Services LP. In his research and client work he explores corporate strategy, innovation, and growth across a wide variety of industries. Michael is co-author with Clayton M. Christensen of The Innovator’s Solution, which was on The Wall Street Journal and The New York Times bestseller lists, and sole author of The Strategy Paradox, named by Bloomberg Businessweek one of the year’s 10 best business books in 2007, and The Innovator’s Manifesto, released in 2011, when the Financial Times called Raynor “one of the most articulate and interesting of…strategists.”

His most recent book, The Three Rules: How Exceptional Companies Think, co-authored with Mumtaz Ahmed, provides a rigorous, practical way for companies of all types to dramatically improve their chances of success.

This video — during which he discusses The Three Rules — was filmed at an independently organized TEDx event and uploaded by the organizer. To watch it, please click here.

To read my interview of Michael and Mumtaz Ahmed, please click here.