The One Thing Your Employees Need Most

Here is an article written by Jeff Haden for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here.

Note: I selected for my illustration one of Norman Rockwell’s works (right) that portray the “Four Freedoms.” They are among the “inalienable rights” affirmed in the Declaration of Independence.

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What is the difference between what an average employer provides and what a great employer provides? The answer is not higher pay, better benefits, more extensive training, or greater opportunities.

The answer is dignity.

At well over 40%, our city school system in Harrisonburg, Va., has the highest percentage of English as Second Language (ESL) students in the state. Initially immigrants sought jobs in agriculture, mainly at local poultry plants. Over time others were drawn to the area by the presence of family or friends, or simply by people who share a common language and culture.

Two Kurdish men rent a house from us. They were hired by a poultry plant and asked if I would review their employment documents. (They had been burned before by unfair employment agreements they didn’t understand.) Nothing was wrong with the forms but everything was wrong with the way they were treated. The HR manager and supervisor made jokes at their expense and were dismissive of their questions.

For example, in halting English one asked where they would clean up before their lunch breaks. The supervisor said, “You only get 20 minutes for lunch so there really isn’t time. But don’t worry about it. You boys will still be cleaner than what you’re used to where you come from.”

As I drove away I thought, “I would never treat anyone that way.”

Then, with a sinking feeling, I realized I have treated employees and peers that way. I’ve raised my voice. I’ve rolled my eyes. I’ve exchanged smirks and knowing glances. I’ve responded to suggestions or comments with sarcasm not just because an idea lacked merit but also because I wanted to show how smart and insightful and oh so terribly witty I was by comparison.

I’m guessing you have, too.

Employees aren’t equal. Some are less smart. Some work less hard. Some make more mistakes. Some simply can’t cut it and deserve to be let go. Regardless, each deserves to be treated with respect. Sarcasm, eye rolling, and biting comments shift the focus away from performance and onto the person instead — and dignity is the casualty.

If you talk to me about a mistake I made I may be embarrassed but I will quickly forget, especially if I learn from that mistake. If you make me feel stupid, especially in front of others, I will never forget. (And I’ll probably never learn from my mistake because I will only focus on how you treated me.)

Dignity is a lot like trust: Once lost, it’s almost impossible to recover.

And don’t assume pay or benefits or opportunities make employees feel valued. Sure, those have an impact — but treat employees with a lack of respect and no pay can overcome the damage to feelings of self-worth.

Later I asked our tenant whether this experience was unusual. He looked down and didn’t say anything for a few moments. Finally he looked up and said, “Here they let us have jobs… but here they do not let us have dignity.”

The most important thing you provide employees is not a job — it’s dignity.

It’s also the easiest.

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Jeff Haden learned much of what he knows about management as he worked his way up the printing business from forklift driver to manager of a 250-employee book plant. Everything else he knows, he has picked up from ghostwriting books for some of the smartest CEOs he knows in business. He has written more than 30 non-fiction books, including four Business and Investing titles that reached #1 on Amazon’s bestseller list. He’d tell you which ones, but then he’d have to kill you. You can visit his website at:


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