The McKinsey Quarterly: Top Ten Articles (2011)

The McKinsey Quarterly: Top Ten Articles (2011)

Here is the “Top Ten Newsletter: Fourth Quarter 2011” that enables you to read all of the most popular articles featured in The McKinsey Quarterly in 2011. I am deeply grateful to its publisher, McKinsey & Company, for its exceptional generosity year after year as it continues to create access to a wealth of material. To visit the firm’s website, please click here.

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In this, our final Top Ten Newsletter of 2011, we’ve rounded up the most popular articles among readers this year. Read them today and join the conversation.

[Here are the first four. To check out all of the ten, please click here.]

1. STRATEGY

Have you tested your strategy lately?

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company.

2. STRATEGY

Seven steps to better brainstorming

Most attempts at brainstorming are doomed. To generate better ideas—and boost the odds that your organization will act on them—start by asking better questions.

3. MARKETING

We’re all marketers now

Engaging customers today requires commitment from the entire company—and a redefined marketing organization.

4. ECONOMIC STUDIES

Global cities of the future: An interactive map

Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.

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To read all ten articles, please click here.

 

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