The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators

You really should take advantage of this exceptional gift from Harvard Business Review and be sure to tell your friends about it.

Here are the details.


Clay Christensen and Hal Gregersen

Renowned innovation expert and HBS Professor, Clay Christensen, and Hal Gregersen, INSEAD Senior
Affiliate Professor, share secrets to cultivating innovation prowess throughout your organization

Wednesday, October 19, 2011
11:00 a.m. – 12:00 noon U.S./Canadian EST

Join us right from your office or conference room—by Internet link (no travel!)

This is a free interactive webinar

Some people are natural innovators, right? They discover new products, services, and entire businesses with little effort, while the rest of us can’t keep up. Wrong.

Innovative capabilities are not innate, argues HBS professor Clay Christensen and INSEAD Professor Hal Gregersen and their co-author in The Innovator’s DNA. Anyone can master disruptive innovation by developing five skills:

1.  Associating: Drawing connections among questions, problems, or ideas from unrelated fields.
2. Questioning: Posing queries that challenge common wisdom.
3. Observing: Scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things.
4. Experimenting: Constructing interactive experiences and provoking unorthodox responses to see what insights emerge.
5. Networking: Mixing with people who have different ideas and perspectives.

In this interactive Harvard Business Review webinar on October 19, Professors Christensen and Gregersen will explain how you and your team can cultivate these skills to become more innovative.

Professors Christensen and Gregersen will share how to generate ideas using these skills, collaborate with “delivery-driven” colleagues to implement ideas, and build innovation strength throughout an organization. Attendees will learn to rate their own “Innovator’s DNA.”

Having coined the term and the concept “disruptive innovation,” Professor Christensen is a world-renowned expert on innovation. Gather your team on October 19 to hear Professors Christensen and Gregersen detail how your company can use his insights to your advantage. No team seeking to develop its innovation prowess should skip this opportunity.

After the event, you will receive a Key Learnings Summary, which captures the key insights from the event.

To register for the free webinar, please click here.


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