The Five Personalities of Innovators: Which One Are You?

Here is an excerpt from another outstanding article featured by Forbes magazine’s website and written by Brenna Sniderman. To read the complete article, check out other resources, sign up for free email alerts, and obtain subscription information, please click here.

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Whenever I try to conjure up what innovation looks like, the same slideshow of images clicks across my mind: that photo of Einstein with his tongue sticking out, Edison with his light bulb, Steve Jobs onstage in his black turtleneck, introducing the latest iThing. Unoriginal and overdone, to be sure. And not all that accurate.

Because it’s not just about that romantic “ah ha!” moment in front of a chalkboard or a cocktail napkin, it’s about the nitty-gritty work that comes after the idea: getting it accepted and implemented. Who are these faces? And, most importantly, as I’m sure you’re all asking yourselves: where do I fit in?

Forbes Insights’ recent study, “Nurturing Europe’s Spirit of Enterprise: How Entrepreneurial Executives Mobilize Organizations to Innovate,” isolates and identifies five major personalities crucial to fostering a healthy atmosphere of innovation within an organization. Some are more entrepreneurial, and some more process-oriented – but all play a critical role in the process. To wit: thinkers need doers to get things done, and idealists need number crunchers to tether them to reality.

Though it may seem stymieing at times, in any healthy working environment, a tension between the risk-takers and the risk-averse must exist; otherwise, an organization tilts too far to one extreme or the other and either careens all over the place or moves nowhere at all. An effective and productive culture of innovation is like a good minestrone soup: it needs to have the right mix and balance of all the ingredients, otherwise it’s completely unsuccessful, unbalanced — and downright mushy.

The Forbes Insights study surveyed more than 1,200 executives in Europe across a range of topics and themes. Using a series of questions about their attitudes, beliefs, priorities and behaviors, coupled with a look at the external forces that can either foster – or desiccate – an innovative environment, a picture emerged of five key personality types the play a role in the innovation cycle.

This last piece – the corporate environment – is a stealth factor that can make or break the potential even the most innovative individual. Look at it this way: a blue whale is the largest animal known ever to have existed, but if you tried to put it in a freshwater lake, it wouldn’t survive. Well, that and it would displace a lot of water. My point? Even the largest and mightiest of creatures can’t thrive in an environment that doesn’t nurture them.

The themes surveyed in the study are universal; despite the focus on European executives, these personalities are applicable across oceans and cultures. The full study, available here, provides further breakdown of where these personality types congregate by industry, company size and job function.

I’ll leave it to you to decide which one fits you best. You may even see a little of yourself in more than one group. But remember, none of these are bad. All play crucial roles in developing an idea, pushing it up the corporate channels, developing a strategy and overseeing execution and implementation. These are all pieces of a puzzle, arteries leading to the beating heart of corporate innovation. Wow – can I make that sound any more dramatic?

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Brenna then discusses each of the five personality types. To read the complete article, please click here.

In her own words: “I’m the Senior Director of Research at Forbes Insights. I’m most passionate about getting to the bottom of how (and why) things tick, and have focused on qualitative and quantitative primary research for over a decade. At Forbes, I research global trends among senior executives and organizations across any industry and topic you can imagine, from cloud computing, talent management and green technology to diversity, women leadership roles, retail financing and M&A trends. I received an undergraduate degree in economics from the University of Pennsylvania, as well as a master’s degree in strategic communications from Columbia University. Drop me a line at bsniderman@forbes.com, or follow me on Twitter at @brennasniderman.”

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