Talent, Passion, and the Creativity Maze

Here is an excerpt from an article written by Teresa Amabile and Steve Kramer for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.

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We live in a world mad for talent. From Hollywood and sports to executive search firms and HR departments around the globe, everyone seeks that special mix of natural abilities and attitudes that will make performance pop. A few months ago, Douglas Conant wrote a terrific blog post on how to find talented candidates for a job. When evaluating a potential hire, Conant looks for a strong mix of three qualities — competence, character, and skill as a team player. He gives great advice on how to find such a person. But he’s missing a crucial ingredient.
That ingredient, at least as important as the talent package described by Conant, is passion for the work — what psychologists call intrinsic motivation. Without it, no amount of talent will yield great performance. For 35 years, we have been exploring how motivation affects creativity. In studies involving groups as diverse as children, college students, professional artists, and knowledge workers, we have found that people are more creative when they are more strongly intrinsically motivated — driven by interest, enjoyment, satisfaction, and a sense of personal challenge in the work they are doing.

Arthur Schawlow, a Nobel laureate in physics, said it eloquently: “The labor of love aspect is important. The successful scientists often are not the most talented, but the ones who are just impelled by curiosity. They’ve got to know what the answer is.”

Intrinsically motivated people are more creative because they engage more deeply with the work. Imagine a task you have to do — say, an important marketing problem you have to solve at work — as a maze you need to get through. Most business problems have multiple solutions that would work, multiple exits from that maze. Often, there is one clear, straight path out of the maze — the standard solution that everyone uses for this type of problem. If you’re extrinsically motivated, perhaps by a looming deadline or fear of a negative evaluation, you’re likely to take that safe path. The solution works, but it’s boring; it doesn’t move things forward. But if you’re intrinsically motivated, you love the hunt through the maze for a more interesting — and likely more creative — solution.

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To read the complete article, please click here.

Teresa Amabile is Edsel Bryant Ford Professor of Business Administration at Harvard Business School. She researches what makes people creative, productive, happy, and motivated at work. Steven Kramer is a psychologist and independent researcher. They are co- authors of The Progress Principle (Harvard Business Review Press, 2011); please visit its website.

 

 


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