Susan Cain on “The power of introverts”

TED

Richard Saul Wurman created the TED conference in 1984 as a onetime event. (As you may already know, TED refers to Technology, Education, and Design.) It became a four-day conference six years later. Chris Anderson purchased TED in 2001. Until 2005, it remained a once-a-year conference: four days of programs, 50 speakers, 18-minute presentations. Anderson added TEDGlobal to reach an international audience. TED.com was launched in 2006. Thus far, the website has attracted more than one billion views, averaging about two million day. The video programs have been translated into more than 100 languages.

According to Anderson, “With TED, the end of the talk should not be the end of the idea, but just the beginning.” TED showcases speakers who are knowledgeable, of course, but also “human, relatable, and often emotional, so what they share lights people up.”

There are no charges to access any of the TED programs. After attending the 2006 conference, documentary filmmaker Daphne Zuniga described it as “Cirque Du Soleil for the mind.” Oprah Winfrey later observed, “TED is where brilliant people go to hear other brilliant people.”

I will continue to call to your attention the most highly-rated TED programs. For example, Susan Cain on “The power of introverts.”

In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert. But, as Cain argues in this passionate talk, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated.

Here is a direct link to her TEDTalks presentation. I envy anyone who has not as yet seen it.

In her own words:

Cain, Susan“Hi, I’m Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking (Crown Publishers in the U.S., Viking/Penguin in the U.K.,).

“Before I became a writer, I practiced corporate law for seven years, representing clients like Goldman Sachs and General Electric. Then I started a negotiation consultancy, training all kinds of people, from hedge fund managers to TV producers to college students negotiating their first salaries. My clients have included Merrill Lynch, Shearman & Sterling, One Hundred Women in Hedge Funds, and many more. I went to Princeton University and Harvard Law School.

“From this you might guess that I’m a hardcore, wonderfully self-confident, pound-the-table kind of person, when in fact I’m just the opposite. I prefer listening to talking, reading to socializing, and cozy chats to group settings. I like to think before I speak (softly). I’ve never given a speech without being terrified first. And somehow I know that everything I’ve ever accomplished, in love and in work, I owe to these traits, annoying though they may sometimes be. I’ve explored this paradox in my book.

“I live on the banks of the Hudson River in an 1822 captain’s cottage with my beloved husband and sons. My favorite activities are reading, writing, lounging around cafés, and doing the mambo with my family. I use a lot of old-fashioned expressions. A few times a year, I try to like cooking. I’m insatiably curious about human nature. I’m a proud member of the Invisible Institute, a small authors group whose members include Pulitzer Prize winners, New York Times bestselling authors, and some of the most inspiring human beings in New York City.”

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