Stan Goldberg on “The 10 Rules of Change”

Ten RulesHere is a brief excerpt from an article written by Stan Goldberg for Psychology Today magazine. He acknowledges that change isn’t easy, but is convinced that it is almost always possible. He suggests ten rules that, if followed diligently, can help to achieve the desired changes, hopefully improvements. Years ago during an interview of Jon Katzenbach, he noted that the greatest challenge is to change one’s thinking about how to change.

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My mother died on Christmas day of a massive heart attack. I later counted 15 self-help books on her shelves, but found each offered only broad ideas; none provided the specifics necessary to save her life.

Like my mother, many of us want to change but simply don’t know how to do it. After 25 years of researching how people change, I’ve discovered 10 major principles that encompass all self-change strategies. I’ve broken down those principles and, using one example—a man’s desire to be more punctual—I demonstrate strategies for implementing change in your own life.

[Here are the first three of the ten self-change strategies that he recommends and discusses.]

1. All Behaviors Are Complex

Research by psychologist James O. Prochaska, Ph.D., an internationally renowned expert on planned change, has repeatedly found that change occurs in stages. To increase the overall probability of success, divide a behavior into parts and learn each part successively.

Strategy: Break down the behavior

Almost all behaviors can be broken down. Separate your desired behavior into smaller, self-contained units.

He wanted to be on time for work, so he wrote down what that would entail: waking up, showering, dressing, preparing breakfast, eating, driving, parking and buying coffee—all before 9 a.m.

2. Change Is Frightening

We resist change, but fear of the unknown can result in clinging to status quo behaviors—no matter how bad they are.

Strategy: Examine the consequences

Compare all possible consequences of both your status quo and desired behaviors. If there are more positive results associated with the new behavior, your fears of the unknown are unwarranted.

If he didn’t become more punctual, the next thing he’d be late for is the unemployment office. There was definitely a greater benefit to changing than to not changing.

Strategy: Prepare your observers

3. New behaviors can frighten the people observing them, so introduce them slowly.

Becoming timely overnight would make co-workers suspicious. He started arriving by 9 a.m. only on important days.

Unrealistic goals increase fear. Fear increases the probability of failure.

Mornings found him sluggish, so he began preparing the night before and doubled his morning time.

Strategy: Be realistic

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To read the complete article, please click here.

Stan Goldberg, Ph.D., is a private speech therapist (www.speechstrategies.com), a change consultant and the author of four books on change.

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