Reimagining mobility: A CEO’s guide

 

Here is a brief excerpt from an article written by Kersten Heineke, Asutosh Padhi, Dickon Pinner, and Andreas Tschiesner for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription information, and register to receive email alerts, please click here.

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No industry or executive is immune to the profound implications of mobility’s second great inflection point. Here’s what you need to know now.

Our mental models about mobility—individually owned cars, gas stations, traffic jams, the driver’s license as a rite of passage—are on the verge of disruption. Mobility is about to become cheaper, more convenient, a better experience, safer, and cleaner—not 50 or even 25 years from now, but perhaps within a dozen.We describe the coming transformation as mobility’s Second Great Inflection Point, because it has the potential to be as profound as the one that put horses to pasture and revolutionized industries and societies worldwide. A defining characteristic of the new world taking shape is that the automotive industry, which has operated for more than a century alongside but decidedly disconnected from other components of what transportation has come to mean, will blend into a more interconnected, customer-centric ecosystem. That shift boosts the odds that the momentous changes afoot will affect your business, even if the closest you currently get to a car is your morning commute.

How will things change? Think mainstream electric vehicles; robots reading maps; interconnected, intelligent infrastructure networks; and “pay per use.”

In a companion article, we describe the pressures on the old model, the bursts of innovation (ranging from vehicle autonomy and connectivity to electrification and ridesharing), and the evolving expectations that are propelling us toward the second great inflection point (see “Mobility’s second great inflection point”). Here, we drill down on what lies ahead: How exactly will cars, roads, and the customer experience soon be changing? (Think mainstream electric vehicles [EVs]; robots reading maps; interconnected, intelligent infrastructure networks; and, for a growing number of situations, “pay per use.”) What does that portend for competitive dynamics across the broadening mobility ecosystem? (As profit pools reorder and business models transform, opportunities will arise for a wider array of players, challenging OEMs’ notions of their competitive sets.) What are the implications for society, and what speed bumps may we hit along the way? Finally, how should leaders who aren’t yet immersed in the mobility revolution prepare for its imminent arrival? Fresh thinking about industry borders, adjacent opportunities, transport and logistics, and partnership possibilities are all needed.

Part 1

Glimpses of the near future

For the past century, the automotive sector has been siloed—on multiple dimensions. Out of the approximately $8 trillion to $10 trillion spent each year on the transport of people and goods, “only” about a quarter comes from what is commonly understood as the car industry. Those businesses are as massive as they are separate. Fuel and energy, financial services such as insurance and financing, and maintenance all represent more than 10 percent of the total pie. You can’t use your car without them—and yet they are all disconnected from the automotive industry itself.

Automobiles also are disconnected from one another. Cars cannot be tracked and therefore cannot be guided. Traffic jams are one major result. Another is congestion pricing (fast lanes for those who can afford them). Pollution, made worse from idling and the search for parking, is another severe consequence. Car accidents, injuries, and fatalities—overwhelmingly the result of human error—occur every day. The second great inflection approaching will break down silos, with profound consequences that start with our cars, roads, and the customers who use them.

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Here is a direct link to the complete article.

Kersten Heineke is a partner in McKinsey’s Frankfurt office, Asutosh Padhi is a senior partner in the Chicago office, Dickon Pinner is a senior partner in the San Francisco office, and Andreas Tschiesner is a senior partner in the Munich office.

 

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