Here is an excerpt from another brilliant article written by Nancy Koehn for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please click here.
Credit: HBR Staff
Note from HBR: We’ve made our coronavirus coverage free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter.
* * *
We are living through a global health crisis with no modern-day precedent. What governments, corporations, hospitals, schools, and other organizations need now, more than ever, are what the writer David Foster Wallace called “real leaders” — people who “help us overcome the limitations of our own individual laziness and selfishness and weakness and fear and get us to do better, harder things than we can get ourselves to do on our own.”
I have studied courageous crisis leaders for two decades, and through this work, I know that real leaders are not born; the ability to help others triumph over adversity is not written into their genetic code. They are, instead, made. They are forged in crisis. Leaders become “real” when they practice a few key behaviors that gird and inspire people through difficult times. As Covid-19 tears its way through country after country, town after town, neighborhood after neighborhood, here’s what we can learn from how some of history’s iconic leaders acted in the face of great uncertainty, real danger, and collective fear.
Acknowledge people’s fears, then encourage resolve.
Most of us know the famous lines of U.S. President Franklin Delano Roosevelt’s 1933 inaugural address in the midst of the Great Depression: “The only thing we have to fear is…fear itself.” He followed that by pointing to the nation’s strengths in meeting the crisis: “This is no unsolvable problem if we face it wisely and courageously. There are many ways in which it can be helped, but it can never be helped merely by talking about it. We must act and act quickly.”
Less than a decade later, as the United Kingdom stared down the Nazi onslaught in the Second World War, Prime Minister Winston Churchill encouraged his people to keep the faith: “We shall not fail or falter; we shall not weaken or tire. Neither the sudden shock of battle, nor the long-drawn trials of vigilance and exertion will wear us down. Give us the tools, and we will finish the job.”
In the business world, consider examples like Katharine Graham, leader of The Washington Post in 1971, who moved through her own fears by vowing that the free press would not cave to government demands to stop publication of the Pentagon Papers. She then helped her editors and journalists do the same, as the newspaper began printing a series of revelatory articles and excerpts about U.S. involvement in Vietnam. Or think about Ed Stack, CEO of Dick’s Sporting Goods, who, when confronted with the extraordinary increase in school shootings in the United States, persuaded his board and management team to risk the ire of gun rights’ advocates and a significant decline in revenue by discontinuing the sale of firearms at its namesake stores.
Your job, as a leader today, is to provide both brutal honesty — a clear accounting of the challenges your locality, company, non-profit, or team faces — and credible hope that collectively you and your people have the resources needed to meet the threats you face each day: determination, solidarity, strength, shared purpose, humanity, kindness, and resilience. Recognize that most of your employees are anxious about their health, their finances, and, in many cases, their jobs. Explain that you understand how scary things feel, but that you can work together to weather this storm.
If you’re looking for in-the-moment role models, turn to Governor Andrew Cuomo of New York or Governor Gretchen Whitmer of Michigan, both whom are offering de facto masterclasses in crisis leadership: explaining the gravity of the situations their states are facing, outlining the resources being deployed to battle the coronavirus, and calling their constituents to act from their stronger, more compassionate selves.
* * *