“In our digital age, we’re drowning in information. The web offers us infinite data points—news stories, tweets, wikis, status updates, etc—but very little to connect the dots or illuminate the larger patterns linking them together. Here at Big Think, we believe that success in the future is about knowing the ideas that allow you to manage and master this universe of information. Therefore, we aim to help you move above and beyond random information, toward real knowledge, offering big ideas from fields outside your own that you can apply toward the questions and challenges in your own life.”

For example, Warby Parker, co-founder Neil Blumenthal explains how he and his partners developed a methodical strategy for disrupting the eyeglasses industry…and then did just that. It’s not always the flashy ideas and over-the-top execution that launch great companies. Sometimes it’s just the composure and know-how of the founders to stick to the game plan.

As Blumenthal explains, “I think we’ve always believed that simplicity is a core aspect of de-risking. When you introduce complexity, it introduces risk and it makes things more difficult to execute.”

This is the latest installment in an exclusive, week-long video series of today’s brightest minds exploring the theory of genius. You can watch this one by clicking here.

To read the transcript of the interview of Neil Blumenthal, please click here.

To learn more about Warby Parker, please click here.

To learn more about Big Think, please click here.