McKInsey Quarterly: Most popular articles in Quarter 3, 2020

Here is a list of (with links to) articles  most popular among’s readers. I highly recommend each.

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Most popular with readers
1. COVID-19: Implications for business
Our latest perspectives on the coronavirus outbreak, the twin threats to lives and livelihoods, and how organizations can prepare for the next normal. Get your update  
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2. The CEO moment: Leadership for a new era
Challenged by the global pandemic, CEOs have made four shifts in the way they lead that hold great promise for both companies and society. Will they build on this unique moment, or return to the ways of the past? Read more  
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Consumer sentiment evolves as the next normal approaches
3. Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis
Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis levels. Read more  
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4. On pins and needles: Will COVID-19 vaccines ‘save the world’?
Innovators are sprinting to develop inoculations against the novel coronavirus. Here, we summarize the latest information on research timelines and the potential impact of a vaccine on the pandemic—and society. Read more  
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5. How six companies are using technology and data to transform themselves
In the first of a five-part multimedia series airing on CNBC, we look at how the acceleration of digital during the COVID-19 pandemic is shaping the next normal. Look ahead  
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6. The great consumer shift: Ten charts that show how US shopping behavior is changing
Our research indicates what consumers will continue to value as the coronavirus crisis evolves. Read more  
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7. The great acceleration
The COVID-19 crisis has intensified existing trends, widening the gap between those at the top and bottom of the power curve of economic profit. Will your strategy keep you ahead of the accelerated pace of change? Read more  
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8. Reimagining marketing in the next normal
COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt. Read more  
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9. Reimagining the postpandemic workforce
Pandemic-style working from home may not translate easily to a “next normal” mix of on-site and remote working. Read more  
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10. Meet the next-normal consumer
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery. Read more  
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