In his latest book, The Innovator’s Book, Max McKeown asserts that innovation “is about practical creativity. It’s about making new ideas into something useful. Innovators do this work. They make the previously impossible possible.”

More specifically:

o Innovators nurture.

o If you develop an insight, it becomes an idea.

o If you put your idea into practice, it becomes an invention.

o If your invention is useful to someone then the innovation has become an innovation.

o If innovation creates new problems then we will just have to create new solutions.

o If the innovation improves the human condition then perhaps we have made progress.

o Some innovations are incremental, some are radical and some combine to produce resolutions with huge, far-reaching impact.

That’s why innovators so passionately nurture new ideas.

The Innovator’s Book: Rules for Rebels, Mavericks and Innovators was published by  LID Publishng Ltd. (December 2019).

To learn more about Max and his work, please click here.