In his latest book, The Innovator’s Book, Max Mckeown asserts that innovation “is about practical creativity. It’s about making new ideas into something useful. Innovators do this work. They make the previously impossible possible.”

Moreover, “Culture is the sum total of the values, beliefs, assumptions, and traditions of an organization.”

More specifically:

o “Culture develops based on the experiences of the people in the organization. It is not the same as a neatly typed mission statement and cannot be transferred with half-hearted attempts or superficial declarations.”

o “There are differences in character, rhythm, preferences, traditions, jokes, discipline and priorities between the most successful innovative organizations and the rest.”

o “Great insights into practical solutions are the result of what is done and how it is done.”

o “Making the tradition to an innovation culture is tricky because it doesn’t depend on policies or processes in isolation. But, if you embrace complexity, encourage curiosity, ditch dogma, share power, and give people new experiences, they will change their behaviour. And over time this behaviour will become sustainable.”

The Innovator’s Book: Rules for Rebels, Mavericks and Innovators was published by  LID Publishing Ltd. (December 2019).

To learn more about Max and his work, please click here.