Here is an excerpt from an interview of Jerry Seinfeld by Daniel McGinn for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please click here.
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After years as a stand-up performer, Jerry Seinfeld conquered 1990s television with his eponymous sitcom. Two decades later he’s again drawing viewers and accolades, this time for his inventive online talk show, Comedians in Cars Getting Coffee — even as a new generation discovers Seinfeld on streaming video.
HBR: How did Comedians in Cars originate?
Seinfeld: It’s very important to know what you don’t like. A big part of innovation is saying, “You know what I’m really sick of?” For me, that occurred on talk shows where music plays, somebody walks out to a desk, shakes hands with the host, and sits down. “How are you?” “You look great.” I’m also sick of people who are really there to sell their show or product. “What am I really sick of?” is where innovation begins.
You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could McKinsey or someone have helped you find a better model?
It’s a consulting firm.
Are they funny?
Then I don’t need them. If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.
How much of Seinfeld’s continuing popularity stems from quitting when it was still atop the ratings?
I would love to know the answer to that. My theory is that proportion is key to everything. You’re making this TV show, and it gets really popular, and you have to stop at a certain point or it loses the magic. I’m not comparing myself in any way, shape, or form to the Beatles, but they ended after nine years when I was a kid, and there was something about that single-digit number. Once a TV series is in double digits, it’s like, “God, is this thing ever going to end?” Ten seasons seemed so much longer than nine. I decided that ninth season should be the last so that the audience would feel it saw a performance that ended on a high note.
Was it hard to figure out what your career should look like after Seinfeld?
I never thought I had to do anything. I was a successful stand-up comedian for many years before I got the show. I knew that was going to be my life. The show came along, and it was quite a detour. I went from being relatively unknown to getting the greatest ride you could possibly get in entertainment and feeling a certain amount of cultural relevance. People were picking up words we had made up, like “regifting” and “shrinkage.” But I never saw myself as anything other than a professional stand-up comedian. It would have been a mistake to try to springboard into building a huge media company, making movies and TV shows.
Can you teach someone to be funny?
Nope. You can teach someone aspects of making it in the comedy profession, but you can’t teach someone to be funny. I didn’t realize how genetic it was until I saw my daughter—I couldn’t believe how funny she was. I didn’t teach her to be that way, and I know my dad was funny, so now I see that there’s a huge genetic component. You just pop out with this thing.
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Here is a direct link to the complete article.
Daniel McGinn is a senior editor at HBR. Follow him on Twitter.