How to Use Your Online Network to Test Ideas


Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

*     *     *

Most managers today understand the importance of reaching out to colleagues through LinkedIn, following and being followed on Twitter, and actively participating in corporate social media initiatives — but fewer know how to effectively use these networks.

o  One way is to gather information by testing proposals and strategies, inside and outside your organization.

o Float an idea and see how many “likes” or retweets it gets.

o Or direct certain groups of people to an online survey.

The feedback might help you persuade a reluctant boss or client to come around to your point of view.

Today’s Management Tip was adapted from the HBR Guide to Networking.

To check out that book and join the discussion, please click here.

Also, you may wish to check out an anthology, Management Tips from Harvard Business Review, by clicking here.

Posted in

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.