Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

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If you want to convince someone to support your project, explain to an employee how he might improve, or inspire a team that’s struggling, you need to be able to tell a persuasive, compelling story.

o Start by asking yourself: Who is my audience and what is the message I want to share?

o Next, look to your own life experiences for any anecdotes that highlight struggle, failure, or success that might resonate with listeners – but don’t try to make yourself the star.

o The ultimate focus should be on people you know, lessons you’ve learned, or events you’ve witnessed. You could even make the audience play a role – they’ll be more engaged and willing to buy in to your message.

o Keep it simple and straightforward, with just a few key details. And don’t forget to practice.

Adapted from “How to Tell a Great Story” by Carolyn O’Hara.

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Also, you may wish to check out an anthology, Management Tips from Harvard Business Review, by clicking here.