How to Cultivate the Art of Serendipity

Cultiuvate Serendipity
According to Merriam-Webster, serendipity is “the faculty or phenomenon of finding valuable or agreeable things not sought for.” For example, almost 80 years ago, after taking his dog for a walk in the woods, a Swiss amateur-mountaineer and inventor named George de Mestral noticed that both he and the dog were covered with burrs. He examined one of the burrs under a microscope and noted all the small hooks that enabled the seed-bearing burr to cling so viciously to the tiny loops in the fabric of his pants and the hair of his dog. He was motivated to design a hook-and-loop fastener that evolved into what we now know as velcro.

Here is a brief excerpt from an article by Pagan Kennedy for The New York Times. To read the complete article, check out others, and obtain subscription information, please click here.

Illustration Credit: Brendan Monroe

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Do some people have a special talent for serendipity? And if so, why?

In 2008, an inventor named Steve Hollinger lobbed a digital camera across his studio toward a pile of pillows. “I wasn’t trying to make an invention,” he said. “I was just playing.” As his camera flew, it recorded what most of us would call a bad photo. But when Mr. Hollinger peered at that blurry image, he saw new possibilities. Soon, he was building a throwable videocamera in the shape of a baseball, equipped with gyroscopes and sensors. The Squito (as he named it) could be rolled into a crawlspace or thrown across a river — providing a record of the world from all kinds of “nonhuman” perspectives. Today,

Mr. Hollinger holds six patents related to throwable cameras.

A surprising number of the conveniences of modern life were invented when someone stumbled upon a discovery or capitalized on an accident: the microwave oven, safety glass, smoke detectors, artificial sweeteners, X-ray imaging. Many blockbuster drugs of the 20th century emerged because a lab worker picked up on the “wrong” information.

While researching breakthroughs like these, I began to wonder whether we can train ourselves to become more serendipitous. How do we cultivate the art of finding what we’re not seeking?

For decades, a University of Missouri information scientist named Sanda Erdelez has been asking that question. Growing up in Croatia, she developed a passion for losing herself in piles of books and yellowed manuscripts, hoping to be surprised. Dr. Erdelez told me that Croatian has no word to capture the thrill of the unexpected discovery, so she was delighted when — after moving to the United States on a Fulbright scholarship in the 1980s — she learned the English word “serendipity.”

Today we think of serendipity as something like dumb luck. But its original meaning was very different.

In 1754, a belle-lettrist named Horace Walpole retreated to a desk in his gaudy castle in Twickenham, in southwest London, and penned a letter. Walpole had been entranced by a Persian fairy tale about three princes from the Isle of Serendip who possess superpowers of observation. In his letter, Walpole suggested that this old tale contained a crucial idea about human genius: “As their highnesses travelled, they were always making discoveries, by accident and sagacity, of things which they were not in quest of.” And he proposed a new word — “serendipity” — to describe this princely talent for detective work. At its birth, serendipity meant a skill rather than a random stroke of good fortune.

Dr. Erdelez agrees with that definition. She sees serendipity as something people do. In the mid-1990s, she began a study of about 100 people to find out how they created their own serendipity, or failed to do so.

Her qualitative data — from surveys and interviews — showed that the subjects fell into three distinct groups. Some she called “non-encounterers”; they saw through a tight focus, a kind of chink hole, and they tended to stick to their to-do lists when searching for information rather than wandering off into the margins. Other people were “occasional encounterers,” who stumbled into moments of serendipity now and then. Most interesting were the “super-encounterers,” who reported that happy surprises popped up wherever they looked. The super-encounterers loved to spend an afternoon hunting through, say, a Victorian journal on cattle breeding, in part, because they counted on finding treasures in the oddest places. In fact, they were so addicted to prospecting that they would find information for friends and colleagues.

You become a super-encounterer, according to Dr. Erdelez, in part because you believe that you are one — it helps to assume that you possess special powers of perception, like an invisible set of antennas, that will lead you to clues.

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Here is a direct link to the complete article.

The former Innovation columnist for the New York Times Magazine, Pagan is author of eleven books. She has been an MIT Knight Science Journalism fellow and published articles in dozens of newspapers and magazines. Other awards include a Smithsonian fellowship, a Massachusetts Book Prize honor in nonfiction, and a National Endowment for the Arts fellowship.

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