How to Communicate Effectively with Anyone, Anywhere: A book review by Bob Morris

How to Communicate Effectively with Anyone, Anywhere: Your Passport to Connecting Globally
Raúl Sánchez and Dan Bullock
Career Press (3/1/21)

You cannot succeed globally unless and until you communicate globally with high-impact

I often read 2-3 books at the same time, as I did with this one and Ethan Becker and Jon Wortman’s Mastering Communication at Work: How to Lead, Manage, and Influence. I like both very much but for different reasons.

Long ago in one of his classic works, Rhetoric, Aristotle introduced what he characterize as “four levels of discourse”: Exposition explains with information; Description makes vivid with compelling details; Narration tells a story (with a plot) or explains a sequence; and Argumentation convinces with logic and/or evidence. (Here’s a reminder acronym for them: EDNA.) Effective communication depends on all four (to varying degree). Sánchez and Bullock fully understand all this, of course, and take it into full account as they carefully explain HOW TO CONNECT WITH

o Almost any audience while speaking from a world stage
o Almost anyone at a personal level through meaningful networking and relationship-building
o Others in “the Digital Sea” (e.g. effective use of emails)
o Non-verbal communication skills (body language and tone of voice)
o Both competition and collaboration during negotiations
o Strategic communication initiatives in “the global space”

Keep in mind that Sánchez and Bullock’s primary focus is on global communications between and among people who may share the same ideas and feelings but not the same languages and cultures. A message sent may be received but that’s not necessarily true of its intended meaning.

No brief commentary such as mine could possibly do full justice to the value of the information, insights, and counsel provided in this book but I hope I have at least indicated why I think so highly of it and its authors. That said, it would be a fool’s errand for any reader to attempt to apply all of the recommendations.

However, here’s one suggestion I do recommend highly before you read Chapters 1-6 and the three appendices: Carefully read/re-read and the list of Contents and the Introduction. Then make three lists:

o Your 3-5 most important strategic objectives
o The 3-5 most important messages you need to send
o The 3-5 recipients that are most important to the success of your efforts

Fortunately, Raúl Sánchez and Dan Bullock have written a book that can help you to formulate those lists and achieve those objectives. Read their book and learn HOW.


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