Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

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A successful presentation relies on an engaged audience, which you need to hook from the start.

How to do that?

• Open with a comment, question, relevant story, statement, or example that will get your audience’s attention immediately.

• Then use the rest of the opening to define the purpose of the presentation and briefly preview your main points.

• You also need to establish your credibility. Ask yourself “Which of my credentials will impress this particular audience?” and emphasize them.

• Or, if appropriate, have another person with authority introduce your presentation. Don’t overdo this step. Your audience isn’t interested in your full CV and you could alienate them if you brag.

• Lastly, be sure to explain upfront why your audience should care about what you’re going to tell them. Be sure to answer: What’s in it for them?

Today’s Management Tip was adapted from the Harvard ManageMentor Online Module: Presentation Skills.

To learn more about that module and join the discussion, please click here.

Also, you may wish to check out an anthology of Management Tips from Harvard Business Review by clicking here.