Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.
People can’t use data to make decisions if they don’t understand what the numbers mean. To help colleagues wrap their heads around a data point — how big or tiny it is, how important it should seem — compare it with something concrete and relatable.
o When you’re talking about lengths of time, frame your data in terms of flights between cities, TV episodes, or how long it takes to microwave a bag of popcorn — whatever your audience will know.
o When you’re talking about size, use places and things that are familiar to listeners. For instance, if you were trying to show a San Francisco audience what 1 million users really looks like, you might mention the San Francisco Giants baseball field, which has 41,915 seats: “Our users would fill the stadium almost 24 times.”
Articulating figures this way can keep the narrative from getting lost in the numbers.
This tip is adapted fromby Nancy Duarte
Here’s a direct link to dozens of other Management Tips.