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Harnessing the Power of Age Diversity

Here is an excerpt from an article written by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel for Harvard Business Review and the HBR Blog Network. To read the complete article, check out the wealth of free resources, obtain subscription information, and receive HBR email alerts, please click here.

Credit:  Anuj Shrestha

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Generational identity should be a source of learning, not division. 

Conflict between generations is an age-old phenomenon. But at the end of 2019, when the retort “OK, Boomer” went viral, the vitriol — from both young people who said it and older people who opposed it — was pointed and widespread.

The sarcastic phrase was coined by a younger generation to push back on an older one they saw as dismissive and condescending, and it became popular from Korea to New Zealand even though the term “Boomer” is barely used outside of the United States. The retort captured the yawning divide between the generations over seemingly every issue: political activismclimate changesocial mediatechnologyprivacygender identity.

With five generations together in U.S. workplaces for the first time (Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z), and similar dynamics playing out in other parts of the world, tensions are mounting. The anger and lack of trust they can cause hurt team performance by limiting collaboration, sparking emotional conflict, and leading to higher employee turnover and lower team performance. And a lack of awareness and understanding of age issues can drive discrimination in hiring and promotion, leading to lawsuit risks.

But many organizations don’t take steps to address generational issues. While companies have recently renewed their diversity efforts, only 8% of organizations include age as part of their DEI strategy. And of organizations that do address it, the strategy has often been to simply encourage those of different generations to focus on their similarities or to deny the reality of their differences altogether.

This is a missed opportunity. Age-diverse teams are valuable because they bring together people with complementary abilities, skills, information, and networks. If managed effectively, they can offer better decision-making, more-productive collaboration, and improved overall performance — but only if members are willing to share and learn from their differences. Think of a multigenerational team of product developers, merging the seasoned experience and broad client network of its older members with the fresh perspectives and up-to-date supplier network of its younger ones. Such a group can use its age diversity to build something no generation could on its own.

Take the Open Sustainability Technology Lab at Michigan Technological University, a multigenerational team that developed the first low-cost open-source metal 3D printer. Former director Joshua Pearce credits the team’s success to members’ willingness to learn from those of other generations. To develop their new product, they needed the technical skills of Gen X faculty, the software wizardry of Millennial graduate students, and the experienced resourcefulness of Boomer researchers. For example, once when a younger team member turned to Amazon to order an urgently needed mechanical component, an older colleague intervened and built it from spare parts more quickly than even Amazon could have delivered it. By combining abilities, the team developed the ability to 3D print in aluminum and steel at a much lower cost than had been possible.

That’s why papering over generational differences isn’t the answer. Through our work with age-diverse groups in finance, health care, sports, agriculture, and R&D, we’ve found that a better approach is to help people acknowledge, appreciate, and make use of their differences — just as organizations do with other kinds of diversity. Evidence shows that when time-tested DEI tools are used to bridge age divides, they can reduce conflict and generational stereotypes and improve organizational commitment, job satisfaction, employee turnover, and organizational performance.

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Here is a direct link to the complete article.

Megan W. Gerhardt is a professor of management and the director of leadership development at the Farmer School of Business at Miami University, as well as the Robert D. Johnson Codirector of the school’s William Isaac and Michael Oxley Center for Business Leadership. She is coauthor of Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce.
Josephine Nachemson-Ekwall is vice president, independent compliance and risk management at Citi. She is coauthor of Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce.
Brandon Fogel is a doctoral student at the University of Nebraska–Lincoln. He is coauthor of Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce.

 

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