Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription to any/all HBR newsletters, please click here.

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It’s important to cultivate a belief in the power of engagement across your entire company.

And the first step is making engaging leadership part of your culture. To drive this, focus on four key steps.

First, measure engagement levels through a survey. You can’t manage what you don’t measure.

Next, actively develop engaging leaders. Use workshops and coaching to help managers make engaging behaviors more habitual.

Then, select engaging leaders to fill high-impact roles. Use tools like 360 reviews to assess and predict whether someone can improve his or her engagement skills.

Finally, reward the engagement you achieve. Tying incentives to engagement survey scores can be tricky, but you need to get serious about recognizing leaders who are engaging – and holding accountable those who are not.

Adapted from “What Makes Someone an Engaging Leader” by Ken Oehler, Lorraine Stomski, and Magdalena Kustra-Olszewska.

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Also, you may wish to check out an anthology, Management Tips from Harvard Business Review, by clicking here.