In Africa’s Business Revolution, Acha Leke, Mutsa Chironga, and Georges Desvaux point out that the African continent will account for one-fifth of humanity by 2025 and will see its population double by the middle of this century.  That will make it one of the only regions on earth with an expanding labor force and expanding group of customers. What are the driving forces?

1. A fast-growing, urbanizing population with unmet needs (Pages 40-45)

2. Africa’s Coming Industrial Revolution (49-58)

3. Africa’s Infrastructure Gap — and the Big Push to Close it (58-66)

4. Africa’s Untapped Resource Wealth — and New Innovations to Unleash It (66-75)

5. Rapid Adoption of Digital and Mobile — and the Leapfrog Opportunity (75-80)

Which strategy will enable a company to serve this $4-trillion market profitably? Read the book and you will learn just about everything you need to know.

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Africa’s Next Revolution: How to Succeed in the World’s Next Big Growth Market was published by Harvard Business Review Press (November 2018).