Does Innovation Have to Be Rocket Science?

Here is a brief excerpt from an article written by Mitra Best for the PwC (PricewaterhouseCoopers) Innovation blog. To read the complete article, check out other resources, and sign up for email updates, please click here.

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I spent a good portion of my youth imagining galactic travel, robots on other planets, and space habitats. (And yes, I watched every episode of Star Trek  – a remarkable source of new inventions.)  So, when Marty Waszak, Strategic Relations Officer at NASA Langley Research Center, a kindred spirit and fellow crusader of innovation, invited me to speak to a group of senior scientists and engineers about the creative process, I was over the moon!

While thrilled with the invitation, I wondered what a lecture from me could possibly contribute to innovation at NASA — the pioneering leader in research, development and design… and an organization filled with rocket scientists.

Then, it occurred to me that PwC and NASA might have a few challenges and opportunities in common.  We are both heavily regulated organizations, obligated to deliver projects on budget and on time, staffed with highly technical people, and expected to continuously think creatively to provide clients with competitive advantage.

This realization helped me focus on lessons I’ve learned as the Innovation Leader at PwC and what I could share with NASA.

[Here are the first two of five “lessons.]

Lesson #1: Innovation can come from anyone, anywhere

Innovation is the introduction of anything new or different.  Anything new or different implies innovation can happen anywhere, not just in labs or R&D centers, and by anyone, not only scientists and researchers. At PwC, we have simplified our innovation mission into one question that is relevant to every member of our organization: “What can I do differently today to deliver more value to my client?”

Lesson # 2: People want to be engaged and empowered

At a time when user-generated content rules the web, everyone wants to be empowered to develop strategies previously limited to boardrooms in the executive suite. Employees want to be part of something meaningful and big, and they often surprise if given the opportunity.  NASA and PwC, hire some of the brightest people. Let’s give them a virtual seat in the boardroom and empower them to cultivate their own vision and contribute to the success of the organization.

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To read the complete article, please click here.

Mitra M. Best is the U.S. Innovation Leader at PricewaterhouseCoopers, leading the disciplined approach to inspire, evaluate and implement innovative ideas across the organization with the critical mission to support the development of new services and market opportunities across industries. Mitra influences and advises PwC senior leaders on new ideas and approaches to organizational strategy, works with clients and third parties to foster open innovation, and promotes the PwC brand as an innovative leader in the marketplace. She joined PricewaterhouseCoopers in April 1999 in the Office of Global CIO, as marketer, technologist and strategist. Before being appointed as the Innovation Leader for the U.S firm, Mitra served at the Technology Leader for the PwC Knowledge Services Organization and Business Strategy Leader for the PwC Center for Advanced Research.

Prior to joining PwC, Mitra’s professional roles included Vice President, Business Development at BookMark Communications, and Founding Partner at Syntext, managing technology clients for a creative agency. She began her career as a software engineer and quickly moved into product and marketing strategy. She has a Bachelor’s degree in Computer Science & Linguistics from UCLA and a Graduate Management Certificate in Innovation & Strategy from MIT.

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