Daniel Gilbert on “Why we make decisions”

TED

Richard Saul Wurman created the TED conference in 1984 as a onetime event. (As you may already know, TED refers to Technology, Education, and Design.) It became a four-day conference six years later. Chris Anderson purchased TED in 2001. Until 2005, it remained a once-a-year conference: four days of programs, 50 speakers, 18-minute presentations. Anderson added TEDGlobal to reach an international audience. TED.com was launched in 2006. Thus far, the website has attracted more than one [begin] billion [end] views, averaging about two million day. The video programs have been translated into more than 100 languages.

According to Anderson, “With TED, the end of the talk should not be the end of the idea, but just the beginning.” TED showcases speakers who are knowledgeable, of course, but also “human, relatable, and often emotional, so what they share lights people up.”

There are no charges to access any of the TED programs. After attending the 2006 conference, documentary filmmaker Daphne Zuniga described it as “Cirque Du Soleil for the mind.” Oprah Winfrey later observed, “TED is where brilliant people go to hear other brilliant people.”

I will continue to help promote the highest-rated TED programs. For example, Daniel Gilbert on “Why we make decisions.” Dan Gilbert presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.

Here is a direct link to his TED presentation. I envy anyone who has not as yet seen it.

Here’s a WikiBio: Daniel Todd Gilbert (born November 5, 1957) is Professor of Psychology at Harvard University. He is a social psychologist known for his research (with Timothy Wilson of the University of Virginia) on affective forecasting, with a special emphasis on cognitive biases such as the impact bias. He is the author of the international bestseller Stumbling on Happiness, which has been translated into more than 90 languages and which won the 2007 Royal Society Prizes for Science Books.

At the age of 19, Gilbert was a high school dropout who wanted to be a science fiction writer. In an attempt to improve his writing skills, he took a bus to the local community college to enroll in a creative writing class. When he was told that the creative writing class was full, he signed up for the only class that was still open: Introduction to Psychology. Gilbert eventually received a Bachelor of Arts in Psychology from University of Colorado Denver in 1981 and a Ph.D. in social psychology from Princeton University’s Department of Psychology in 1985.

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