Broaden Your Influence by Adapting How You Listen

Here is an excerpt from an article by for the MIT Sloan Management Review. To read the complete article, check out others, and obtain subscription information, please click here.

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As employees of a communication company, everyone on our team feels extra pressure to be a strong communicator. How well we actually listen to what clients tell us determines whether they think we can help them transform.

The truth is, we haven’t been consistently good at this. When two of my senior employees came to me a few years ago and said, “Nancy, we have a listening problem here at Duarte,” I wasn’t shocked. We’d had several projects that we’d estimated poorly and scoped wrong. Our communication experts were finding that when they met with clients to begin work on a project, its scope and goals were often different from what they’d been told they would be — a situation that was both frustrating and expensive.

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